The Future Goals Nangle has won Gold in the Social Impact category of SponsorRingen awards in the Netherlands.

The Dutch benchmark for sponsorship excellence - the award recognizes the partnership and the impact that has been made between Ajax, Netherlands’ biggest football club, and a major Dutch rights holder, and Sandals Resorts with the Future Goals for 4 years.

The SponsorRingen are the leading sponsorship awards in the Netherlands, celebrating the country’s best brand partnership cases. Each year, an independent jury recognizes work that stands out in strategy, creativity and impact. For brands, rights holders and agencies, winning a SponsorRing is seen as a mark of quality in the Dutch sponsorship industry.

The Jury’s Feedback:

Ajax x Future Goals Curaçao – How Sandals Resorts Creates Lasting Impact Through Sport

The jury considers this case an exceptionally strong and compelling example of purpose-driven sponsorship. Future Goals Curaçao demonstrates how a brand, in partnership with a sports organization, can make a meaningful and long-term contribution to social, educational, and sustainable development.

The strength of this case lies in its integrated approach: sport, education, and sustainability are connected in a natural and effective way. By using football as a vehicle for personal development while incorporating themes such as environmental awareness and talent development, the program creates lasting impact.

Its local roots are particularly strong. By training young people to become Future Coaches and working closely with existing structures on the island, the initiative ensures that its impact is not temporary, but sustainably embedded within the community. The jury also values the program’s scalability, supported by concrete plans for expansion into other regions.

What makes this case especially noteworthy is the clear connection between brand purpose and social contribution. Sandals credibly demonstrates its commitment to the communities in which it operates, while Ajax contributes its expertise to strengthen the program’s content and execution.

This is an inspiring and scalable case in which social impact, brand strategy, and partnership come together in exemplary fashion.

The jury awards Future Goals Curaçao the Gold Award for its exceptional combination of social impact, strong local integration, and scalability. The case shows how a sponsorship initiative, rooted in a creative idea and sustained through years of dedication, can evolve into a structural program that genuinely improves a community. The integration of education, sport, and sustainability, combined with a strong collaboration between partners, makes this a benchmark case within the category.